Most people try to fix SaaS growth with better tools and more effort. I fix it by understanding why people actually behave the way they do. These days I run growth at TrulyInbox, where the job is keeping cold email out of spam and turning outbound into a channel that actually books meetings. Deliverability, sender reputation, warm-up, the psychology of why someone opens, replies, or hits "report spam." One of the least glamorous, most behaviour-driven corners of SaaS. Which makes it the perfect place to test everything I believe about growth.
